Canadian Cancer Society Website Redesign & Ad Campaign Proposal

For this project, I refreshed the Canadian Cancer Society website while staying true to its established messaging and tone. I selected a calm and welcoming color palette and a complementary font to address such a serious topic in an inviting manner. To expand the concept, I also quickly mockedup a proposal for an ad campaign using AI-generated images. This campaign features personal testimonials from individuals about what the CCS means to them, with visuals of people holding daffodils—the official flower of the CCS. Accomplished within an intensive 8-hour workday, this project showcases my ability to deliver thoughtful UI/UX solutions under tight deadlines.